Be the bravest! 

What categories will you enter?  They cover all areas of the B2B sector, from creative to content and digital. 

Your entry will be report based and content lead, you'll get the chance to tell and show the judges just how good you are .  Please use the entry templates provided on the "writing your entry report" section on the about page. 

Grand Prix

Chosen from all the award winning work and announced at the awards ceremony. This category cannot be entered into, but all entries will be considered.

Agency of the Year

To reward the agency who can demonstrates consistently great understanding of the b2b sector. Please provide examples of growth of revenues, acquisition of clients, success of campaigns, testimonials from clients.

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Marketer of the Year

To reward the individual who has contributed most to the B2B sector over the past year. This person can be agency or client side but should have more than 5 year’s marketing experience.

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Best Integrated Campaign

Brilliant campaigns designed to drive brand and demand and that have run across multiple channels (digital, mobile, social, OOH, broadcast, face-to-face, etc.) qualify. The quality of the overarching campaign idea, optimal use of each channel, superior execution and, of course, results are the key criteria.

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Best Brand Campaign

Compelling, provocative campaigns utilizing one or more channels designed to drive brand awareness, perceptions and momentum at the corporate, brand, master brand or product/service brand level. Big, bold, provocative, aspirational, emotional work that has moved the needle.

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Best Demand Generation Campaign

Creative and hard-working campaigns designed to drive demand and deliver specific performance KPI’s – from front-end metrics all the way through MQLs, SQLs, pipeline and revenue. Delivering extraordinary results, in extraordinary ways, is the key.

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Best Social Campaign (Paid and/or Earned)

This category is about true social connection and interaction. Blogs, Facebook, LinkedIn, Twitter, Instagram, Pinterest, and/or other social channels are the playing field. Creative and effective use of one or more channels is the primary judging criteria.

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Best Mobile Campaign

The best all-mobile campaigns, including banners, expendables, interstitials, video, native, interscrollers and more. Special emphasis placed on the quality of the user experience and creative use of the medium to deliver value and relevance.

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Best Content Brand

Have you created a winning content brand that supports and enhances your corporate brand? Then this is the category for you. Whatever the format, demonstrate how and why your content brand is entertaining, informing and moving audiences and you’ll take home all the glory.

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Best Integrated Content Campaign

This award is for brands that have brought together multiple content formats and distribution platforms to create incredible experiences for their audiences. Audio, video, written, social, virtual or augmented, tell us how they came together to create an emotional and measurable impact.

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Best Native/Sponsored Content Program

From media/publisher partnerships to sports or other event sponsorships, brands can connect with audiences when they become a part their daily lives and media consumption. If you’ve got a winning program, this is your shot to win acclaim.

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Best Use of Content in Social Media

Great content is the fuel that fires great social media conversations and social sharing. But it also takes a clever and concerted effort to make sure that content catches on across the socialsphere. Show off your best social content skills here.

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Best Use of Content in Demand Generation

At the heart of demand generation is content. This award recognizes programs and campaigns that successfully use content to cultivate leads, accelerate sales and deliver customers. This can include email/nurture campaigns, search, digital and programmatic campaigns – or all of the above and more.

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Best VR/AR Content Experience

Virtual and augmented reality are quickly reshaping the ways we think about how we interact with the physical world. And they’re revolutionizing the ways B2B brands can create experiences that sell their products and services. Enter your best breakthrough VR/AR experiences and realize some recognition.

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Best Blog/Vlog

This award is for the best branded blogs and vlogs – running commentaries that provide ongoing personal perspective. These can include traditional posts and videos, as well as other ongoing micro formats such as Tumblrs, Instagram/Snapchat stories and Twitter or Facebook livecasts.

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Best Podcast/Audio Series

The theatre of the mind is still one of the most powerful formats for B2B story telling. From interview formats to individual diaries, from sales enablement/education primers to narrative fiction, this award honors the best of all things aural.

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Best Use of Personalization

For effectively integrating personalization techniques into a corporate Web site, campaign site, e-mail campaign, landing page or automated nurture campaign. This can include use of profiling/targeting techniques, real-time dynamic content and/or use of 1st, 2nd, 3rd party data.

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Best Use of Measurement and Analytics

Brands that have activated analytics tools to deliver effective tracking, measurement and ROI will be the big winners. Can include clever use of campaign tracking techniques, integrating multiple data sets to pinpoint campaign insights/trends and/or the set-up of innovative new data platforms that track path to purchase, deliver integrated dashboards or enable closed loop reporting.    

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Best Use of Marketing Automation

This award is for brands/products/solutions that have used marketing automation to deliver an exceptional multichannel customer experience, utilizing effective targeting, lead capture, lead scoring, nurturing and the delivery of timeline driven messaging and content.

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Best Use of Programmatic

If you have built programmatic into your media strategy to deliver outstanding results, this award for you. Can include smart, sophisticated use of prospecting, remarketing and/or ABM targeting techniques, intelligent DSP/DMP audience data and/or effective bidding strategies.

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Best Use of Data Management Platform (DMP)

This award is for brands that have used data management platforms to orchestrate intelligent digital media campaigns and/or programmatic buys. This can include use of look-alike models, activating 1st, 2nd and 3rd party data to build audiences and/or the integration of different MarTech and AdTech platforms to enable effective campaign targeting and activation.  

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Best Use of Artificial Intelligence

Have you used AI to enhance the customer experience or improve marketing/sales targeting or performance? This can awesome applications of AI that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

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