In her role as Global Chief Operating Officer for MRM//McCann, Kate is responsible for spearheading all operations strategy and policies, as well as overseeing daily operations across all of our departments and regions globally. She also remains a key leader on McCann Worldgroup’s global Chevrolet business. Kate’s success comes from more than 20 years of marketing communications experience throughout a wide spectrum of categories. She knows how to build strong brands and deliver award-winning work, and is uniquely skilled at providing the vision necessary to ensure global efficiency, consistency and excellence.
Kate began her career in 1992 in her native Canada working on the Procter & Gamble account at Grey Canada. In 1994 she moved to Cossette Communications Marketing Toronto, where she developed integrated communications solutions for accounts across diverse sectors such as retail, financial services and telecom. It also led to her entry into automotive marketing. In 2004, she was promoted at Cossette to VP, National Business Leader with responsibility for a range of accounts, including General Motors of Canada Ltd, Shoppers Drug Mart, the Ontario Lottery Corporation and Petro-Canada.
In 2006, she joined MacLaren McCann in Toronto, rising in 2009 to become General Manager in charge of the GM Canada business. In the spring of 2012, the Commonwealth//McCann agency was created to handle the consolidated global Chevrolet account, with Kate joining the newly formed Detroit-based unit as Director of Global Operations. In 2014, Kate was promoted to EVP, Executive Director of Global Operations. She was named Global COO for MRM//McCann in 2016.