Mark Kiernan is the global executive managing director of marketing for Accenture digital & content where he is responsible for leading global programs and strategic initiatives that position the business as a leading brand and thought leader. Kiernan oversees the global marketing and strategy for Accenture’s Digital team which includes digital marketing services, advanced analytics and mobility. In addition, Kiernan is tasked with accelerating the company’s digital storytelling strategy across channels to maximize return on marketing investment.
Kiernan has proven experience driving digital and business transformation, with broad expertise in both consumer and B2B marketing. Prior to joining Accenture, Kiernan spent 15 years at DigitasLBI, where he served most recently as chief engagement officer and oversaw the agency’s largest account. There, he seized strategic growth opportunities through bold ideas and forward-thinking marketing and content platforms. At DigitasLBI and through prior stints at Think New Ideas and Wunderman, Kiernan has developed a track record for delivering innovative digital work for some of the world’s leading brands, including American Express, AT&T and P&G.